Mumbai: Retail giant Reliance after 3 days of sighning a commercial pact with Facebook’s WhatsApp to further the reach of its online venture JioMart went live in the suburban Mumbai areas of Navi Mumbai, Thane and Kalyan.
Reliance’s tie up with WhatsApp means it gets direct access to WhatsApp’s user base of over 400 million.
To order from JioMart, customers need to add JioMart’s WhatsApp number 88500 08000 on their phones. JioMart sends a link to the customer’s Whatsapp chat window. The link is valid for 30 minutes. Clicking on the link directs the user to a new page wherein he has to fill his address and phone number, after which the catalogue of products is made available to order from. Products available inlcude sundry brands along with Reliance Retail’s own private labels.
Once the final order is placed, it is shared with the local kirana store on WhatsApp. The customer receives a notification for the order and the kirana/JioMart store details on his number. The customer will also receive an alert once the kirana bills the order.
Currently, the only payment option available is cash and the customer has to pickup his order from the store.
Reliance Retail Ltd, the retail arm of Reliance Industries Ltd, had last December soft launched its new commerce venture named JioMart. Calling itself “Desh Ki Nayi Dukaan”, JioMart is currently catering to online shoppers in the suburban Mumbai areas of Navi Mumbai, Thane and Kalyan.